Hello, my name is Sam Petyt*

I've been working as a strategic brand and website designer for 15 years. Based on the Isle of Skye, Scotland, I help brands connect with their audience through thoughtful, charming design that works.

*How do you pronounce my surname? It’s pronounced Pet-it.

A young man with glasses smiling outdoors with a colorful mural in the background.

Who do I work with?

I work with established businesses and organisations that want strategy-led design to support their growth, from charities and community groups to ecommerce, hospitality and technology brands. I work directly with decision-makers, and I also collaborate with design studios. Some of my clients are below.

What design services do I offer?

Through research and collaborative workshops, we establish how your business should position itself, what your customers value, and how your brand should support growth. The result is a clear foundation that everyone involved has helped shape. Get in touch.
Logo, colour palette, typography, and a design system — all rooted in strategy. Whether you're starting from scratch or refreshing an existing identity, I create brands that are built to last and simple to apply consistently. Get in touch
Professional Squarespace website design for startups and SMEs who want a high-quality site they can manage themselves.
I design clear, custom sites focused on structure, messaging, and usability. Get in touch.
Bespoke website design for businesses with more complex needs or a defined brief.
I design custom websites and collaborate with leading developers to deliver tailored, high-quality builds aligned with your brand and business goals. Get in touch.
For businesses and agencies who need a reliable graphic design partner for their day-to-day tasks.
Retainer work provides you with consistent, brand-led design across marketing and digital channels, without the overhead of hiring in-house. Sound useful? Get in touch.

Screenshot of a website homepage for Green Oak Solar Frames, featuring a factory with a worker working at a table, and text about sustainable, traditional, modern design for car ports with solar, battery, and electric charging.

Open tri-fold brochure for Citylife business support scheme with pink, white, and black colors, featuring text and images of people in a meeting setting.

What is my process?

No project or client is the same, but I do believe in following a design process. Something we can commit to and trust. My process is designed to adapt from project to project. Each project follows these fundamental steps…

1. Discovery

Firstly, I make it a priority to get to know your business, industry and aspirations.
What are your goals? Why is now a good time to work together? What are our expectations for a good working relationship? What is your budget? What are your deadlines?
2. Proposal

If we’re a good fit, the next step is to prepare a proposal document.
This details the scope and deliverables for the project, the schedule, what it requires of you and I and how much it will cost. Once the project has the green light, I’ll collect an initial deposit.
3. Research and Strategy

Now it’s time to learn about the competition and your audience.
What are we up against? What brands or organisations inspire you? What does your audience expect, need and want? Depending on the scope, I promote market research as well as meaningful internal discussions.
4. Development

This stage has the most variation. You might need a brand identity, a website, both or something else.
I’ll produce a set of concepts that we’ll discuss together. I’ll gather your feedback and, based on the proposal, develop the ideas until we have the right solution.
5. Implementation

It’s time to bring these designs and solutions into the real world.
This could mean building your website, producing a brand guidelines, providing you with your design assets and creating marketing materials such as brochures and stationary.
6. Ongoing Design Support

I enjoy working with clients long after our first project has finished.
Good brands are always looking to develop and adapt. If you feel the same way, let’s form a long-term partnership.

I’m a Squarespace Gold Partner

With over 10 years experience working with the Squarespace platform, I create beautiful, clear and effective websites for small and medium sized businesses.

Website examples