Hello, my name is Sam Petyt*

I've been working as a brand and website designer for almost 15 years. Based on the Isle of Skye, Scotland, I help brands connect with their audience through thoughtful, charming design that stands out.

*How do you pronounce my surname? It’s pronounced Pet-it.

A young man with glasses smiling outdoors with a colorful mural in the background.

Who do I work with?

Over the years I have worked with a range of commercial and third sector clients. I enjoy collaborating with decision-makers, as part of a wider design team and working independently. I also collaborate with design studios.

Minimalist logo with text "HiThrive," featuring a curved line above the text and a black background.

What services do I offer?

I work with Highlands and UK businesses to produce a range of graphic design solutions to help brands get to where they want to be.

  • Strategic brand design for UK startups and SMEs who need clarity and consistency as they grow.

    I create considered brand identities and visual systems that go beyond logos, supporting long-term use across digital and print. Based on the Isle of Skye, working remotely across the UK. Get in touch

  • Professional Squarespace website design for UK startups and SMEs who want a high-quality site they can manage themselves.

    I design clear, custom sites focused on structure, messaging, and usability. Based on the Isle of Skye, working with clients across the UK. Get in touch.

  • Bespoke website design for businesses with more complex needs or a defined brief.

    I design custom websites in Figma and collaborate with experienced developers to deliver tailored, high-quality builds aligned with your brand and business goals. Get in touch.

  • Collaborative brand workshops that help teams define purpose, positioning, and direction before design begins.

    Delivered remotely or in person across the Highlands, these sessions create a clear foundation for brand identity and website projects for growing UK businesses. Get in touch.

  • For UK businesses and agencies who need a reliable graphic design partner for their day-to-day tasks.

    Retainer work provides you with consistent, brand-led design across marketing and digital channels, without the overhead of hiring in-house. Sound useful? Get in touch.

Screenshot of a website homepage for Green Oak Solar Frames, featuring a clean design with a navigation menu, a prominent headline about modern sustainability, and a photo of a person working in a workshop surrounded by machinery and pipes.
Brochure open to pages promoting fully-funded business support for small businesses, featuring images of people in meetings and pink highlights.
Illustration of a black delivery van with yellow and white branding for Solar Boost, set against a yellow background. The van features a solar-themed lightning bolt graphic on its side, the company name, contact number, and website.

What is my process?

No project or client is the same, but I do believe in following a design process. Something we can commit to and trust. My process is designed to adapt from project to project. Each project follows these fundamental steps:

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    1. Discovery

    Firstly, I make it a priority to get to know your business, industry and aspirations. What are your goals? Why is now a good time to work together? What are our expectations for a good working relationship? What is your budget? What are your deadlines?

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    2. Proposal

    If we’re a good fit, the next step is to prepare a proposal document. This details the scope and deliverables for the project, the schedule, what it requires of you and I and how much it will cost. Once the project has the green light, I’ll collect an initial deposit.

  • Black and white vector icon of a car dashboard speedometer indicating a speed of 240 km/h.

    3. Research

    Now it’s time to learn about the competition and your audience. What are we up against? What brands or organisations inspire you? What does your audience expect, need and want? Depending on the scope, I promote market research as well as internal discussions.

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    4. Development

    This stage has the most variation. You might need a brand identity, a website, both or something else. I’ll produce a set of concepts that we’ll discuss together. I’ll gather your feedback and, based on the proposal, develop the ideas until we have the right solution.

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    5. Implementation

    It’s time to bring these designs and solutions into the real world. This could mean building your website, producing a brand guidelines, providing you with your design assets and creating marketing materials such as brochures and stationary.

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    6. Ongoing Support

    I enjoy working with clients long after our first project has finished. Good brands are always looking to develop and adapt. If you feel the same way, let’s form a long-term partnership.

I’m a Squarespace Gold Partner

With over 10 years experience working with the Squarespace platform, I create beautiful, clear and effective websites for small and medium sized businesses.

Website examples
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Let’s work together.

I collaborate closely with each client to forge effective design partnerships. Together we can ensure your brand grows and thrives.

Get in touch