Green Oak Solar

Bright ideas for a renewable energy startup

Silhouette of a large tree in a misty field with "Crafted by Green Oak Solar Frames" logo in the foreground.

The Challenge

Solar Boost are an experienced team of electricians who focus on renewable energy installation based in Skipton, North Yorkshire. As more and more people make the move to renewable energy solutions, the number of renewable energy companies is also on the rise. I was tasked with creating a distinctive brand identity and website to market them as established, approachable solar energy providers.

Two business cards on a white surface, one yellow with "Solar Boost" and the other white with contact details, including name, phone number, email, and website.
Smartphone screen displaying the "Solar Boost" website with text "Boost Your Home Energy Efficiency." Includes a button labeled "Request a quote."
Black polo shirt with "Solar Boost" logo on yellow background.
Two business cards with "Solar Boost" logo, one black with white text, and one white with contact details on a geometric surface with shadows.
Mobile phone displaying a Solar Boost webpage, featuring a yellow header with the Solar Boost logo, a menu icon, and a call to action saying 'Boost your home energy efficiency.' Button labeled 'Request a quote.'"
Black polo shirt with "Solar Boost" logo on the chest, set against a green background.

Brand Concepts

Brand Development

Initial brand concepts aimed to visualise Solar Boost’s approachable, modern approach, balanced with the idea of being a high performing, precise business. Colour palette strategy reflected colours synonymous with renewable energy and technology.

Logo with the text 'Crafted by Green Oak Solar Frames' featuring a stylized barn with a lightning bolt, set against a green background.

Final Logo Design

The approved logo design used a brand mark inspired by solar panels and a lightning bolt, creating a bold symbol that translates confidently across the Solar Boost’s visual identity.

Diagram illustrating a relationship between symbols, with a central icon connected to solar panels on the left and electricity on the right.
Brand guidelines layout for "Green Oak," featuring logo options, color palette, font selections, and applications. Includes images of branded business cards and a polo shirt with the Green Oak logo.

Digital Application

Solar Boost’s brochure website was designed and developed using Squarespace. A range of illustrations and icons were produced to explain their service offering.

Laptop displaying a Solar Boost website with a yellow background, featuring a message "Start Your Solar Journey Today" and an illustration of a house with solar panels, a car, and the sun.
Illustration of a house with solar panels, an electric car charging, and a battery icon on a yellow background.
Icons of shield, house, plug, chat bubble, tools, and gear with lightning bolt symbol on dark background.
Black van with "Solar Boost" branding and contact details on a yellow background.
Business cards and a pen branded "Solar Boost" on a yellow surface.
Black polo shirt with "Solar Boost" logo on yellow background

If you have a project in mind or would like some honest advice on your brand, let’s talk. Send me an email: hi@sampetyt.co.uk