Brand and Website Launch: Sue Brown Connects
For over two decades, Sue has supported charities and organisations such as Mind, Sense and ARMA with policy influence, strategy development and facilitation to charities and organisations. In 2026 Sue has taken the plunge and started her own charity consultancy. I was delighted to support Sue with the design and development of her new website and brand.
Sue Brown Connects Brand Guidelines
A brand that visualises positive change through communication
Alongside the website launch, a clear focus was placed on developing a brand identity that reflects the way SB Connects works with people.
At the heart of the brand is an abstract ‘S’-shaped mark, designed to visualise the breakthroughs that happen through collaboration, facilitation and open communication. The form represents moments of movement and progress — those pivotal shifts that occur when the right conversations take place and diverse voices are brought together.
Sue Brown Connects logo.
The identity is supported by a palette of soft pastel tones and subtle speech-bubble inspired shapes, reinforcing the idea of dialogue, listening and shared understanding. These elements work together to create an approachable and genuinely connected to the people and organisations it supports.
This balance of clarity and warmth is particularly important for third sector organisations, charities and purpose-led consultancies, where trust, empathy and credibility need to be communicated instantly — often before a single conversation has taken place.
The result is a brand that feels confident without being corporate, professional without being distant, and strategic while remaining deeply human.
Sue Brown Connects business card.
A website that communicates credibility
Designed and developed using Squarespace, the Sue Brown Connects website isn’t just a simply brochure website — it’s aimed at being a digital extension of Sue’s reputation and expertise. For service-based organisations, your website should:
Tell your story clearly
Highlight your expertise
Answer common client questions
Guide visitors to take action
sbconnects.co.uk achieves this with thoughtful layout, copy clarity, and user-focused navigation — all designed to convert curiosity into conversation.
The Sue Brown Connects website was designed and developed using Squarespace.
Are you a startup needing a brand identity and website?
If you’re a startup business, a charity consultant, or part of a third sector team looking to level up your brand and online presence, here are three key questions to ask:
Is my website clearly communicating my value?
Visitors should instantly understand what you do and who you serve.
Does my site answer the questions potential clients are searching for?
Targeted content helps with SEO and user engagement.
Is my digital presence aligned with my professional credibility?
First impressions online are often the only impressions — make them count.
To Summarise
Sue Brown Connects brand design and website provide fundamental marketing tools to kickstart her business with the right tone and positioning.
If you’re contemplating your own brand or website project for your startup, I’d love to help you. Get in touch and let’s discuss your project ↗
